Privacy Preservation by Disassociation 
PVLDB, 5(10), pp 944-955, 2012
2012
Journal
- Contact persons: Manolis Terrovitis , John Liagouris
Abstract.
In this work, we focus on protection against identity disclosure in
the publication of sparse multidimensional data. Existing multidimensional anonymization techniques (a) protect the privacy of
users either by altering the set of quasi-identifiers of the original
data (e.g., by generalization or suppression) or by adding noise
(e.g., using differential privacy) and/or (b) assume a clear distinction between sensitive and non-sensitive information and sever the
possible linkage. In many real world applications the above techniques are not applicable. For instance, consider web search query
logs. Suppressing or generalizing anonymization methods would
remove the most valuable information in the dataset: the original
query terms. Additionally, web search query logs contain millions
of query terms which cannot be categorized as sensitive or nonsensitive since a term may be sensitive for a user and non-sensitive
for another. Motivated by this observation, we propose an anonymization technique termed disassociation that preserves the original
terms but hides the fact that two or more different terms appear in
the same record. We protect the users’ privacy by disassociating
record terms that participate in identifying combinations. This way
the adversary cannot associate with high probability a record with
a rare combination of terms. To the best of our knowledge, our proposal is the first to employ such a technique to provide protection
against identity disclosure. We propose an anonymization algorithm based on our approach and evaluate its performance on real
and synthetic datasets, comparing it against other state-of-the-art
methods based on generalization and differential privacy.